Lahore, Pakistan
Gharlo
A property portal and the CRM that runs it: listing approval, leads from four channels and the whole office team.
Custom CRM development for UAE sales teams
Your leads come from your website, Meta ads, WhatsApp, portals and walk-ins. We build CRM software that collects them in one place, gives each one to the right person and makes sure nobody forgets to follow up.
New WhatsApp leadAssigned to an agent
Follow-up due todayReminder sent
Sound familiar?
Good leads, lost between phones
An agent gets a WhatsApp message on their own phone. A lead form fills up on Facebook and someone downloads it on Friday. A website enquiry lands in an inbox nobody checks. By the time anyone calls back, the customer has spoken to three competitors.
A CRM shaped around how your team already works fixes that: every enquiry is captured, assigned, followed up and measured.
Inside a CRM we build
- Lead capture from Meta lead ads, WhatsApp, agents and website forms
- Unclaimed leads handed out automatically, so none sit waiting
- Reminders, tasks, call records and a timeline for each lead
- A shared WhatsApp inbox for your office numbers
- Performance per agent and per channel
- Bulk import from Excel and export back to Excel
- Roles, permissions, two-factor login and an audit log
- Optional: HR, attendance, leaves, payroll and invoices
Running today
The Gharlo CRM: a property business in one system
Behind the Gharlo property portal sits the CRM we built. The team approves listings, works leads from four channels and runs the office from it.
Meta lead ads, automatically
Leads from Facebook lead forms arrive in the CRM through the API, ready to assign.
WhatsApp inbox
Office numbers linked by QR code; every chat in one inbox, new customers become leads.
Call logs from a mobile app
A companion app syncs agents' call logs and matches them to leads.
Listings and approval
Property listings and projects reviewed, approved, rejected or featured from the CRM.
Auto-assignment
If no agent claims a lead in time, the system gives it to someone on a schedule.
The office too
Attendance with location, leaves, payslips, expenses, budgets and invoices.
Case study
From four lead channels to one pipeline
Gharlo's team works leads from Facebook lead ads, WhatsApp, agents and the website in a single CRM, approves every listing before it goes live and runs HR and payroll in the same system.
Read the Gharlo case study
Proof
CRM and lead management work
Live systems that capture, assign and track leads.
Pakistan
Universities Page
A study abroad portal with separate logins for students and consultants, online applications and AI-assisted tools.
Reviews
What clients say about this work
WDD built both sides of Gharlo: the property portal and the CRM behind it. Leads from Facebook, WhatsApp, agents and our website now come into one system and are assigned to the team, and we approve every listing before it goes live. Attendance, leaves and payroll run in the same system.
WDD built our study abroad portal with separate logins for students and consultants, online applications and appointment booking. Every application and enquiry is saved as a lead for our team, and we manage every section of the site from the admin.
Process
How your project runs
Five clear steps, with something you can see and approve at the end of each one.
Discovery call
We ask about your customers, your goals and the pages or features you need. You get honest advice, even if it is "you do not need custom work".
Written proposal
Scope, page list, timeline and a quote in AED, in writing. We go through it together and adjust it to your budget before any work starts.
Design
Page designs in your brand, for phone and desktop, for you to review and approve.
Build & test
We build in short milestones, with a link you can click through on your own phone at each step.
Launch & care
Go-live, a walk-through of your admin, and hosting, updates and support afterwards if you want it.
FAQ
CRM development: your questions
When is a custom CRM better than a ready-made one?
When your sales process does not fit the tool, when most leads arrive on WhatsApp and Facebook rather than email, when per-user fees keep climbing as the team grows, or when the CRM has to share data with your website or portal. If a ready-made CRM fits the way you sell, it is quicker and cheaper to start, and we will tell you so.
Can leads from Facebook and Instagram lead ads come in automatically?
Yes. Leads from Meta lead forms are pulled into the CRM through Meta's API and assigned to your team, with no copying from spreadsheets.
Can the CRM work with our WhatsApp numbers?
Yes. Office WhatsApp numbers are linked by scanning a QR code, the same way as WhatsApp Web. Chats appear in a shared inbox and new customers become leads with follow-ups. This uses the WhatsApp Web connection, not the official WhatsApp Business API; we explain the difference during discovery so you can choose.
Can we import our existing leads?
Yes. Leads can be imported from Excel in bulk and exported back to Excel at any time.
Is a CRM useful for real estate in Dubai?
Yes. Our clearest example is the Gharlo CRM, which handles property listings and their approval, leads from four channels, agents, follow-ups and the office team in one system.
Who owns the CRM and the data?
You do. The software, the source code and your data are yours, and it can run on your own server.
More services
Often needed together
- Website Design & DevelopmentFast, custom company websites with an admin your team can run: products, services, projects and pages without calling a developer.
- Arabic & Bilingual WebsitesEnglish and Arabic websites with a true right-to-left layout, separate URLs per language and the language tags Google needs.
- E-commerce DevelopmentOnline stores priced in AED, with card payments, Apple Pay and Google Pay, cash on delivery and an Arabic storefront.
- Custom Software & SaaSPortals with their own logins, dashboards, SaaS products with billing, and integrations with the services you already use.
Get a quote
Where do your leads get lost?
Tell us where enquiries come from today and how your team follows up. We reply within one working day with questions and a clear next step.
